A day after unveiling a podcast deal with iHeartMedia for her monthly book club, Reese Witherspoon announced Sunny, a new GenZ-skewed sister label to her media and production powerhouse Hello Sunshine, on stage at Cannes Lions on Wednesday (June 18).
“Hello Sunshine has been around for seven years now,” Witherspoon said at a packed keynote at the Debussy Theater.
“We have thousands of people showing up for our live event, Shine Away, that we have every year. We have over 160 million followers across every platform. But I thought, What are we doing for the younger generations? How are we trying to reach them?”
“In the same way that we did, we built and created this brand for people by people, with so much user-generated content, I thought, this is an incredible moment to really do some research about Gen Z.”
“We’ve decided that we were going to launch a brand-new brand, that’s a sister brand to Hello Sunshine.
It’s for Gen Z, and it’s called Sunny,” she said, adding that the “exciting thing” is that it will have
advisory board of teenage girls. “We got over 20 teenage girls all together!” she said.
Hello Sunshine also announced yesterday that its weekly “Bookmarked by Reese’s Book Club” series will be anchored by journalist and TV host Danielle Robay. The podcast is being co-produced and distributed by iHeartMedia’s iHeartPodcasts division.
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