NEW YORK — Paramount will become the new home to all Ultimate Fighting Championship events in the U.S. under a seven-year agreement with TKO Group announced Monday.
The deal has an average annual value of $1.1 billion, the companies said.
Under the deal, Paramount will exclusively distribute the UFC’s full slate of its 13 marquee numbered events and 30 “Fight Nights” on its streaming platform, Paramount+ — with select numbered events also set to simulcast on CBS — starting in 2026.
It’s a shift away from the UFC’s existing pay-per-view model, which Paramount and TKO say will allow the mixed martial arts programming to reach more consumers nationwide.
“Paramount’s advantage lies in the expansive reach of our linear and streaming platforms,” David Ellison, chairman and CEO of Paramount, said in a statement. “Live sports continue to be a cornerstone of our broader strategy — driving engagement, subscriber growth, and long-term loyalty, and the addition of UFC’s year-round must-watch events to our platforms is a major win.”
Mark Shapiro, president and COO of TKO, added that the deal will mean “deeper engagement for UFC’s passionate fan base” and that its athletes “will love this new stage.”
UFC events currently air on ESPN — which has offered tiered pricing for fans to view content across the sports network’s TV offerings and streaming platform ESPN+ since 2019. UFC’s partnership with Disney-owned ESPN runs through the end of 2025.
Paramount said it intends to explore UFC rights outside the U.S. “as they become available in the future.”
Leave a Reply