Linda Yaccarino, the TV advertising veteran Elon Musk recruited in 2023 to lead business operations at X, is leaving the company, she announced. She didn’t provide details about why she is departing the social platform.
“After two incredible years, I’ve decided to step down as CEO of X,” she wrote in a post Wednesday morning.
“When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App,” Yaccarino wrote.
“I’m incredibly proud of the X team — the historic business turn around we have accomplished together has been nothing short of remarkable,” she continued.
Before agreeing to the Twitter/X job in 2023, Yaccarino had been NBCUniversal’s top advertising sales exec, and had worked at the company since 2011. Before joining NBCU, Yaccarino spent 20 years in ad sales and marketing roles at Turner, most recently as EVP/COO of advertising sales, marketing and acquisitions.
Yaccarino is known to hold conservative political views, and during Donald Trump’s first presidential term she served on his council on sports and nutrition.
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