Get ready, Huntr/x gang: A slew of “KPop Demon Hunters” toys, collectibles, plushies, games and role-playing products based on Netflix’s monster animated musical hit movie is coming next year.
Netflix announced that Mattel and Hasbro have each been named a global “co-master” toy licensee for “KPop Demon Hunters.” Products from Mattel and Hasbro will be available at retail beginning in the spring of 2026. Such a dual co-master toy license structure for one property or franchise is believed to be unprecedented in the industry — and reflects the strong demand Netflix expects for “KPop Demon Hunters” merch.
Overall, Netflix says the range of licensed merchandise from Mattel and Hasbro will “allow fans of all ages to drink up the characters, music and world of the film in new and fun ways.”
Mattel will market and develop a range of “KPop Demon Hunters”–themed products across multiple categories, including dolls, action figures, accessories, collectibles, playsets and collaborations with co-brands, with distribution worldwide. To give fans a first-look, Mattel is introducing a presale three-pack of Huntr/x fashion dolls, which will be available to preorder starting Nov. 12 on Mattel Creations (at this link), with orders shipping in 2026.
Meanwhile, Hasbro’s “KPop Demon Hunters” collection of products will span such categories as special-feature plushies, youth electronics and role play. In addition, Hasbro will create collaborations between “KPop Demon Hunters” and other properties, including Hasbro Games, Wizards of the Coast, Nerf and Furby. Hasbro’s first product under the deal will be card game Monopoly Deal: KPop Demon Hunters, featuring characters and themes from the movie, priced at $12.99 and available for pre-order on Amazon, Target and Walmart starting Tuesday (Oct. 21) with orders shipping Jan. 1, 2026.
Netflix and its partners are scrambling to get more “KPop Demon Hunters” merch out after the movie became an off-the-charts hit for the streamer. After its June 20 debut on Netflix, both the film and its soundtrack climbed to the top of the charts. The movie is now the most popular film of all time on Netflix, with more than 325 million views worldwide in 91 days, according to Netflix. The movie’s soundtrack was the No. 1 album on Billboard’s 200 Albums chart and has been streamed 8.3 billion times globally (and the single “Golden” became the longest-running No. 1 hit by a girl group on the Billboard Hot 100 in the 21st century). Additionally, all five main characters from the film were the top five most-searched-for Halloween costumes this year, according to Netflix.
The massive interest in “KPop Demon Hunters” led Netflix to break from its aversion to theatrical distribution to give the animated movie a two-day sing-along release in more than 1,700 North American theaters on Aug. 23-24. The movie is returning to theaters for Halloween weekend screenings Oct. 31 through Nov. 2 at all three major U.S. theatrical chains — AMC, Regal and Cinemark — and in select theaters.
“KPop Demon Hunters” is produced in partnership with Sony Pictures Animation. The companies are in talks on a sequel.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing and more screaming than anyone was emotionally prepared for,” Netflix chief marketing officer Marian Lee said in a statement. “Huntr/x showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say — for the fans!”
“KPop Demon Hunters” is a “powerful pop-culture phenomenon with global resonance — one that aligns seamlessly with our portfolio of iconic brands and our commitment to innovation,” said Tim Kilpin, Hasbro’s president of toy, licensing and entertainment, in a statement. “This collaboration with Netflix enables us to bring the film’s dynamic universe to life beyond the screen, offering fans immersive new ways to engage through play. Together, we’re building a product lineup that unites storytelling and fandom in a uniquely Hasbro way.”
Roberto Stanichi, chief global brand officer of Mattel, said in a statement, “Celebrating the breakout characters at the heart of the film, Mattel will harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world.”
From directors Maggie Kang and Chris Appelhans, “KPop Demon Hunters” follows K-pop superstar trio Huntr/x, who when they aren’t selling out stadiums use their secret identities as badass demon hunters to protect their fans from an ever-present supernatural threat. Together, they must face their biggest enemy yet: the Saja Boys, an irresistible rival boy band of demons in disguise.
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